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D&AD NEW BLOOD AWARDS | KEY4LIFE & LANDOR BRIEF | KNIFE CRIME CAMPAIGN
Institution: Confetti Institute of Creative Technologies
Date: March 2021
Brief: Key4Life, a crime prevention charity, and Landor, a branding consultancy, tasked me with creating a typographic-driven campaign to make young people pause and consider their choices. The goal was to introduce them to new possibilities and help them understand the consequences of knife crime. My task was to select a compelling statistic or real-life story from Key4Life mentors or program participants and transform it into typography that captures the audience's attention. The campaign aims to encourage young people to pursue alternative paths.
Solution: I created an animation, a series of posters and a phone case.
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